Coal India’s logo now wears a face mask. The new logo is an effort to portray the importance of face masks and its relentless fight against the COVID-19 pandemic.
It has already distributed 8.1 lakh face masks to its employees and people living in and around its operations in the eight coal producing states. CIL has put a face mask on its logo on its Facebook page and Twitter handles too.
“Corporates play an important role in spreading awareness through responsible communication. As a socially responsible corporate, in a time of crisis, it is more relevant to establish an emotional connect with your stake holders,” a Coal India executive said.
“We are sharing this socially important information in an appealing way to encourage more people to use a face mask to stay safe and healthy.”