EESL Invites Private Players to Boost Adoption of Energy Efficient Products and Services in India

With the aim to maximise the adoption of energy efficient products and services in India, Energy Efficiency Services Limited (EESL), a joint venture under the Ministry of Power, has decided to empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers and Retailers and other Demand Aggregators, including ESCOs with requisite under the Success Fee Model. Through this, EESL seeks to boost and expand the sale of its various existing and new products and services in the markets.

In order to establish an efficient sales channel, EESL is proposing the Demand Aggregation Module for some of its key programmes such as, Super-Efficient Air-Conditioner Programme, Retrofit of Air-conditioning to improve Indoor Air Quality for Safety and Efficiency (RAISE), Unnat Jyoti by Affordable LEDs for All (UJALA), National Motor Replacement Programme, Integrated Energy Efficiency Services (IEES), among others.

This kind of approach, the agency believes, will provide a win-win proposition for both itself and its channel partners. Herein, EESL will benefit from an extensive sales network, while the partners will be able to leverage EESL’s credible market presence and high quality solutions.

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