EESL invites private players to boost sales across product categories

Energy Efficiency Services Ltd (EESL), a joint venture of public secter enterprises under the aegis of the power ministry, announced it will rope in private firms to boosyt sales across products and services it offers in the market.

The company will empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers & Retailers and other Demand Aggregators, including Energy Service Companies (ESCOs) with required experience under the Success Fee Model.

For example, in order to establish an efficient sales channel, EESL is proposing the Demand Aggregation module for its key programmes such as Super-Efficient Air-Conditioner Programme, Retrofit of Air-conditioning to improve Indoor Air Quality for Safety and Efficiency (RAISE) and Unnat Jyoti by Affordable LEDs for All (UJALA).

“While there has been considerable uptake of energy efficient solutions in India facilitated by us we now seek to further stimulate their adoption, by involving private players in the energy efficiency journey,” said Rajat Sud, Managing Director, EESL.

The company said the new approach will provide a win-win proposition for both EESL and its channel partners. EESL will benefit from an extensive sales network, while the partners will be able to leverage EESL’s credible market presence and high quality solutions.

ET Energy World
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