Energy company Shell India is planning to engage with 25-30 startups every year from 2022 onwards through its E4 Programme to help them scale their business, according to a senior company official.
Shell, under its flagship E4 Programme, incubates and supports startups via various modules of linking talent, technology, capital and know-how to accelerate India’s transition to a sustainable energy future.
The company in the last three years has been able to engage with 30 startups and supported them with investments and mentoring at Shell campus located in India.
“We have 30 start-ups now that have come through the E4 program and we’re in the process of adding 10 to 12 more that’ll start the program in January. We’re planning on ramping the program to 25 to 30 annually. So, the first couple of years have been a slow ramp to get there and now we’re at that run rate where we expect 25 to 30 annually,” Shell E4 Programme, general manager, James Unterreiner told PTI.
Shell directly provides USD 20,000 to each of the start-ups selected under the program and facilitates additional funding through partners besides training the startups to fine-tune their solution to make them commercially viable.